The name "Behavioral Science" referring to our field is confusing, ineffective, and disengaging. There, I said it.

Humans are biased toward believing their interpretation of what was created by AI, based on singular instances or perceptions based on individual experiences. The underlying and instinctive emotional response will cause a discounting of human-generated information if there is even a single hallmark present.

Instead of comforting customers, overly aggressive guarantees create a perceived mental risk they were meant to downplay.