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6 Reasons Therapists Should Add A Coaching Practice

Providing mental health care is challenging, draining, and financially underfunded. Your work is vital to many, but therapists often struggle to make ends meet by working too hard to find elusive cash-paying patients or enduring the challenges of contracting for a few referrals through massive companies that steamroll small practice providers into below-market rates. Therapists increasingly seek ways to diversify their practice and enhance their professional footprint. Integrating leadership coaching into a therapist's practice can bring a new group of well-paying clients and reduce the emotional toll mental health care takes.

The Opportunity in Leadership Coaching

Leadership coaching is a field ripe with opportunities for therapists. It leverages a therapist's core skills — such as empathy, communication, and understanding of human behavior — and applies them in a context that also promotes personal growth and professional development. Here's how stepping into coaching can help therapists overcome existing challenges:

1 | Diversification through New Revenue Streams

By offering leadership coaching, therapists can tap into a new demographic, extending their services to business leaders and corporate clients who increasingly recognize the value of psychological expertise in enhancing workplace performance.

2 | Significantly Higher Earnings

Leadership coaching offers a substantial financial incentive. While the average reimbursement for a traditional therapy session (CPT code 90837) is ~$107, leadership coaching sessions in North America average $277—more than double the psychotherapy rate. This stark contrast in earning potential highlights the priority companies and individuals place on professional development.

3 | Professional Growth and Development

Leadership coaching diversifies a therapist's skill set and enriches their professional experience. Engaging with clients in a corporate setting sharpens different facets of a therapist's expertise and opens new avenues for professional fulfillment.

4 | Enhanced Work-Life Balance

Unlike traditional therapy sessions, which often require strict adherence to scheduled appointments, leadership coaching can offer more flexibility in timing and potentially less emotional strain, contributing to better work-life balance.

5 | Networking and Community Building

Expanding beyond therapy connects therapists to a broader community of professionals. This network is invaluable for forging new professional relationships, sharing insights, and finding collaborative opportunities that can lead to business growth.

6 | Impact Beyond the Therapy Room

Leadership coaches have a unique opportunity to influence organizational culture and employee well-being on a scale far beyond the individual or group therapy sessions. This broader impact can be immensely satisfying for therapists seeking to make a difference in workplace wellness.


Leadership coaching offers a compelling path forward for therapists contemplating the next steps in their career or building a more robust practice. Therapists can rejuvenate their careers by integrating leadership coaching into their practice and extending their expertise to help shape better leaders and healthier organizational cultures.

Interested in exploring how you can expand your practice into leadership coaching? Join and connect with a thriving community of professionals pioneering this transformative approach.

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